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The web page ontheflyfishingcharter.com states the following, "San Diego Fly Fishing On The Fly Fishing Charters." We viewed that the website said " On the Fly Fishing Charters provides San Diego private sport fishing charters all year long." It also said " From world class summer Mako shark fly fishing, to chasing . Mako Shark Fly Fishing Charters. Fly-fishing for mako sharks is a unique experience. Without a doubt, San Diego offers fly-fisherman, of all experience levels, the best opportunity in the United . Summer Offshore San Diego Fishing." The header had fly fishing San Diego as the highest ranking search term. This keyword is followed by mako shark fly fishing, San Diego charter boats, and shark fishing San Diego which isn't as urgent as fly fishing San Diego. The other words they used was San Diego fishing reports. fly fishing guides is included but could not be seen by search parsers.